ABT Tags

ABT Tags

Unlock the Power of Precision Marketing

Welcome to ABT Tags, where innovation meets precision. Harness the potential of advanced user tracking and profiling to drive your marketing efforts with unmatched accuracy.
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What is
ABT Tags?

ABT Tags is an advanced user tracking and profiling service designed to enhance marketing efforts by capturing and analyzing user behavior across multiple touchpoints. It empowers marketers to deliver highly personalized ads by providing real-time, cross-domain insights that ensure precision targeting and maximize campaign effectiveness.

What can you do
with ABT Tags?

Step 1

Integrate ABT Tags into Your Website or App

Start by embedding ABT Tags into your digital platforms. This will enable real-time tracking of user interactions across your site or app.

Step 2

Capture Unique User IDs
When a user visits your platform, ABT Tags will generate a unique ID, ensuring continuous and consistent tracking of user behavior.

Step 3

Attach ABT Tags to Unique Users
Apply ABT Tags to users based on their actions or interests. For example, tag users who have shown interest in specific products or content with a unique label of your choice.

Step 4

Deploy Personalized Campaigns and other Activities
Use ABT Tags and User IDs real-time, to launch highly targeted campaigns and other activities that resonate with each user group. ABT Tags can be utilized as segments within advertising campaigns and seamlessly integrated with Google Ads, DV360, Adform, and other leading platforms.

Step 5

Monitor and Optimize
Continuously monitor user interactions and update your ABT Tags in real-time. Use these insights to refine your marketing strategies and maximize your return on investment.

User Data beyond limits

Our state-of-the-art identification technology revolutionizes user tracking and profiling with key advantages:

Seamless Cross-Domain Coverage

ABT Tags unifies user profiles across all platforms and devices, ensuring every interaction is captured seamlessly.

Real-Time Data Integration

Instantly connect and analyze diverse data points, such as sales and app usage, for a complete view of the customer journey and optimized targeting.

Data Privacy Compliance

Our approach aligns with evolving privacy regulations, offering a secure and compliant solution for user profiling.

Scalable and Flexible

Designed to grow with your business, ABT Tags easily integrates additional touchpoints and data sources, keeping your marketing strategies agile and effective.

Cybersecurity

Beyond Traditional DMP

ABT Tags transforms how you interact with customer data, making it easier, faster, and more adaptable to your specific needs, ensuring you’re always a step ahead in delivering personalized, relevant experiences.

With ABT Tags, you can forget about the rigid structure of traditional DMPs, where customers must be carefully slotted into predefined segments. Instead, ABT Tags introduces a revolutionary approach where you can effortlessly attach any set of your own customized tags to a customer’s profile, linked to a unique ID. These tags can be as numerous and diverse as you need, and they’re instantly available for use.

No more complex data management or the need to establish complicated structures. ABT Tags is designed to handle live data seamlessly, enabling you to work in real-time with unparalleled speed and convenience. This flexibility allows you to respond immediately to changing customer behaviors and market dynamics, without the constraints of traditional segmentation models.

With ABT Tags, you can go beyond traditional data management by using tags as triggers for a wide range of custom actions. Depending on the presence of a specific tag attached to a customer, you can instantly trigger personalized experiences and automated responses that are tailored to each individual.

Examples

Dynamic Content Display

When a customer has a specific tag, ABT Tags can trigger the display of dedicated content that resonates with their preferences, ensuring that every interaction feels personalized and relevant.

Tailored Promotions and Loyalty Solutions

Based on the tags associated with a customer, you can offer unique promotions or tailor loyalty programs specifically designed to enhance their experience and encourage repeat engagement.

Targeted Marketing Campaigns

By identifying a group of customers with a specific tag, you can directly address them through connected marketing platforms. This allows you to tailor your messaging and offers to resonate with their unique interests and behaviors.Use tags to place customers on specific remarketing lists, ensuring they receive follow-up communications that are closely aligned with their interests and past interactions.

Security Triggers

ABT Tags can also be used as security triggers. For example, if a tag indicates a potential risk or a specific customer status, your system can automatically take appropriate actions, ensuring that safety protocols are followed without manual intervention.
Technology

Who are we?

We are a cutting-edge first-party data operator, offering Data-as-a-Service solutions designed to elevate the efficiency of your marketing campaigns. Our advanced technology ensures precision in targeting, delivering your message to the right consumer at the right time. By leveraging unique, user-centric data, we empower you to build campaigns that are not only highly effective but also deeply personalized. Our approach allows for precise audience segmentation, ensuring that your campaigns reach a finely tuned audience, maximizing engagement and return on investment.

ABT Tags is an offering from ABT – Advanced Behavioral Technologies, a leader in developing award-winning products designed to protect online traffic and effectively distinguish between the behaviors of real users and bots or other malicious technologies that pose a threat on the internet.

Our expertise in behavioral technologies ensures that ABT Tags not only provides unparalleled capabilities for managing and utilizing customer data but also integrates seamlessly with our advanced security solutions. This ensures that the data you work with is accurate, reliable, and free from the distortions caused by malign activities.

ABT’s reputation is built on delivering robust, secure, and high-performance products that empower businesses to thrive in an increasingly complex digital landscape. ABT Tags continues this tradition by offering a powerful, flexible, and secure tool for managing customer data in real-time, allowing you to stay ahead of the curve in both marketing and security.

Compliance with industry
and public standards

  • ISO/IEC 27001:2022 for information security management systems.
  • ISO/IEC 27002:2022 for information security management practices.
  • ISO/IEC 27005:2022 for information security risk management.
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