4C by EDGE NPD

Advertising materials evaluation for effective sales

4C by EDGE NPD

4C by EDGE NPD is an artificial intelligence (AI) system designed to evaluate, improve, and – in the near future – generate POSM (Point of Sale Materials) and advertising materials designs that are most effective in driving sales.

4C by EDGE NPD

4C by EDGE NPD provides a number of advantages, including improved sales effectiveness, time savings, cost reductions, consistency, enhanced collaboration, increased agility, and better data analytics.

Problem

Experimental studies and observations related to the impact of POSM on product preferences show that more than 50% of POSM campaigns are unlikely to have a positive ROI (sales yield vs POSM campaign costs)

Why 4C by EDGE NPD

Improved sales effectiveness

4C can help evaluate and generate POSM designs that are more effective in promoting their beer products, leading to higher sales.

Time-saving

4C’s automated AI features can save Trade Marketing staff time by automating the POSM assessment and generation process, allowing them to focus on other important tasks.

Greater cost efficiency

With 4C the costs associated with manual POSM assessment and generation by automating the process can be reduced.

Consistency

4C’s automated features can ensure that all POSM designs meet the same standard of effectiveness and quality, leading to a more consistent brand image across different markets and regions.

Enhanced collaboration

4C’s report-sharing functionality can enable greater collaboration with retail partners, leading to more effective joint marketing efforts and potentially stronger business relationships.

Increased agility

With 4C, the changes in market trends or consumer behavior by generating and implementing POSM designs can be addressed faster.

Better data insights

4C’s features can be provided with valuable data insights on the effectiveness of different POSM designs, allowing users to make data-driven decisions to improve their marketing strategies.