4C

4C by EDGE NPD

Advertising materials evaluation for effective sales

4C

4C by EDGE NPD

4C by EDGE NPD is an artificial intelligence (AI) system designed to evaluate, improve, and – in the near future – generate POSM (Point of Sale Materials) and advertising materials designs that are most effective in driving sales.

4C by EDGE NPD

4C by EDGE NPD provides a number of advantages, including improved sales effectiveness, time savings, cost reductions, consistency, enhanced collaboration, increased agility, and better data analytics.

EDGE NPD

Problem

Experimental studies and observations related to the impact of POSM on product preferences show that more than 50% of POSM campaigns are unlikely to have a positive ROI (sales yield vs POSM campaign costs)

Why 4C by EDGE NPD