ABTShield

ABTShield

Empowering the Digital Ad Ecosystem
Secure, Optimize, and Trust with ABTShield

ABTShield
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What is
ABTShield?

ABTShield is an advanced fraud detection and prevention solution designed to protect digital advertising campaigns. It leverages cutting-edge technology and behavioral analytics to ensure ad spend reaches real, engaged audiences by eliminating fraudulent and non-human traffic.

ABTShield for Advertisers

● Fraud Protection: Eliminate ad fraud and low-quality traffic.
● Maximize ROI: Protect your ad spend by ensuring that your budget is used on legitimate traffic and real audiences, not wasted on fraudulent clicks or low-value impressions.
● Optimization: Real-time analytics for improved performance.
● Trusted Partner: Gain transparency and control over campaign results.

ABTShield for Publishers

● Revenue Growth: Optimize pricing with ABTShield protection as a great option.
● Transparency and Control: Access detailed traffic quality data.
● Strategic Insights: Leverage analytics for better traffic and inventory management.
● Trusted Partnership: Use trusted ABTShield solution to strengthen advertiser relationships.

ABTShield for Marketplaces

● Quality Assurance: Remove fraud and invalid traffic from inventory.
● Seamless Integration: ABTShield works effortlessly with major DSPs and SSPs, ensuring that your platform is fully protected and optimized across all channels and formats.
● Build Trust: Reach real, live audiences with your campaigns and avoid malicious activities that can undermine client trust, ensuring long-term success and credibility for your platform.

Cybersecurity

ABTShield:

Where Cybersecurity Meets Ad Tech for Unmatched Fraud Protection

● Advanced Security for Advertising Market: Utilizes cutting-edge technologies adapted from the cybersecurity industry to provide unmatched protection in ad tech.
● Comprehensive Fraud Detection: Detects and eliminates all forms of ad fraud, including sophisticated invalid traffic (SIVT) and bot activity, ensuring that your campaigns reach genuine audiences.
● Proprietary Technology: Developed in collaboration with top research institutions and experts, offering unique, science-backed solutions.
● Behavioral Traffic Verification: Deep behavioral analytics ensure traffic is human-driven, filtering out automated, non-human interactions.
● Transparent Reporting: Provides clear, data-driven insights and metrics that allow for precise tracking of campaign performance and fraud.
● Real-Time Protection: Continuously updates and adapts to emerging threats, offering real-time defense across all digital channels.
● Certified and Accredited: Backed by industry-leading certifications and recognized for innovation and excellence, ensuring trust and reliability.

Battling Fraud Across All Channels

The global advertising market loses over $2 billion annually due to ad fraud, with the biggest victims being advertisers and high-quality publishers. To ensure advertising effectiveness, campaigns must reach genuine audiences, but fraud often targets valuable inventory. Since 2018, ABTShield has been at the forefront of combating both established and emerging ad fraud, continuously improving the quality and effectiveness of media campaigns.

Cutting-Edge Fraud Detection

ABTShield identifies a wide range of fraudulent activities and sophisticated invalid traffic (SIVT), such as hijacked devices, bot traffic, and injected ads. By leveraging advanced technologies borrowed from the security industry and applying them to ad tech, we provide brands with robust protection. Our deep behavioral verification methods ensure that ad traffic is valid, accurately distinguishing between human-driven interactions and automated, non-human sources. This approach eliminates inauthentic traffic, ensuring that advertising budgets are allocated to reaching real, engaged audiences.

Expertise and Innovative Techniques

We base our solutions on proprietary technologies developed in collaboration with scientists from several renowned research institutions, alongside close partnerships with publishers and advertisers. Our team of data scientists, mathematicians, and cyber-fraud specialists employs a diverse range of tools and methodologies, including AI, machine learning, and advanced behavioral analytics, to uncover and combat emerging fraud tactics. The effectiveness and innovation of our models have been covered by publications in leading global scientific journals.

End-to-End Media and Audience Security

ABTShield safeguards your media investments throughout the entire transaction lifecycle, from pre-bid avoidance to post-bid monitoring and blocking. Our fraud prevention services extend across all major digital channels, including desktop, mobile web, mobile apps, and CTV, for both display and video formats. Seamlessly integrated with a broad ecosystem of leading platforms such as Google Ads, DV360, and Adform, ABTShield provides comprehensive protection. Our solution is also adaptable to any environment with user traffic data, including e-commerce sites, ensuring that your campaigns reach genuine audiences and maintaining the integrity of the advertising ecosystem.
Report

ABTShield Analytics Platform

The ABTShield platform empowers you with transparent, data-driven reports and metrics that offer deep insights into your digital investments. Our analytics provide a clear view into campaign fraud, offering detailed breakdowns across platforms, devices, and formats. With this level of transparency, you can accurately identify and address fraud, ensuring that your ad spend is effectively utilized.
Accreditation

Accreditation and Awards

ABTShield has garnered numerous certifications and industry accolades, reflecting our dedication to excellence, innovation, and security in the digital advertising space. Here are some of our key credentials:

  • IAB Accreditation
  • Qualid Anti Fraud
  • Industry Recognition:
    • Winner of Innovations 2020 by SAR (Association for Marketing Communications)
    • Listed among the top 100 innovators in Europe by Google and Financial Times (NE100).
    • Awarded „Most Innovative in Business” by Brief magazine.
    • Recipient of Google Fund grants and recognized as a „success case” in Google’s 2020 reports.
  • ISO Compliance:
    • ISO/IEC 27001:2022 for information security management systems.
    • ISO/IEC 27002:2022 for information security management practices.
    • ISO/IEC 27005:2022 for information security risk management.
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