ABTPulse
Navigating digital world
Problem
Online manipulation
Online manipulation is flourishing. Malign actors are amplifying socially divisive and false narratives to: undermine trust in institutions and brands, increase reluctance towards companies, worsen sentiment towards people or phenomena, encourage conflict and sow division in society,
Manipulated internet traffic
Manipulated internet traffic (positioning and promoting various narratives) and activity by fake social media accounts on a variety of platforms promoting discord is a major threat to institutional and brand reputation.
Reaction time
On current timeframes, even when malicious activity is detected after it has gone viral, it is often too late to avoid the consequences. Reaction time is critical for managing crises, both from public safety and strategic communications perspectives.
Why ABTPulse
Versatile Monitoring
Strategy
ABTPulse provides specific data to assist in determining a media/social media strategy and effectively formulating strategic communications content to protect brands, combat malicious narratives and amplify messaging.
Customization
The customized approach ensures that information monitoring is tailored for each client’s needs – by policy issue, brand consideration, or platform – and is flexible enough to provide real time data.
Technology
The use of Artificial Intelligence (AI), machine learning, sentiment measurement, and automated behavior analysis tools combined with „human in the loop” guarantees the provision of the best knowledge and information supporting strategic communication of clients.
Clients goals
Combination of technology and expertise allows ABTPulse to identify the moment emerging narratives or artificial activity in the information sphere threatens a client’s objectives. Our analytical reports are delivered at a frequency depending on the client’s needs – so that the client is always well informed and his strategic communication can be used effectively and always at the right pace.
Want to know more?
Check us out!
