About us
Goal
Our goal is to increase the client’s profit for every amount spent on advertising.
Belief
We believe that only a proper understanding and modeling of human and machine behavior can lead companies to a successful future.
Mission
Our mission is to find remedies for the key challenges of Advertising 4.0.
Who we are
We are a multidisciplinary analytical and research team comprising sociologists, mathematicians, IT specialists, economists, psychologists, and data analysts. We implement large-scale projects for the simulation and prediction of human behavior in the online and offline world. We classify characteristics, reflex patterns and analyze human perception to mitigate risks and optimize the most sensitive areas related to the operation of businesses and institutions in the digital world. Additionally, we analyze operating patterns and identify the strengths and weaknesses of digital machines to better understand and manage them.
Interested in higher
profits?
Our strongest
points
Higher conversions
Higher conversions and anti-fraud in a bot-dominated space
Data
Data enrichment and segmentation in a Cookieless World
Brand safety
Brand safety amidst
pervasive hate
POSM
Contextual and holistic understanding of POSM in complex tradeing environments
Attention
Verification of human attention amidst a multitude of stimuli
Our
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