Increase your sales through effective visual content optimization.

Generate instant visual analytics reports to quickly improve sales effectiveness.

Predicting Communication Impact Before Launch

4C is an AI system for evaluating and optimizing POSM, e-commerce content, and product packaging. It leverages advanced visual and behavioral models for quick, precise assessment of visual material effectiveness. Real-time reports boost campaign efficiency, saving time and reducing costs.

Evaluate your visual assets before deployment and gain reliable, independent results to make smarter decisions.

4C Methodology is based on four core measures

Based on these indicators, the system generates a TOTAL 4C SCORE, a synthetic evaluation based on the analysis of visual material features in relation to sales data. The tool provides clear go/no-go recommendations, supporting rapid marketing decision-making.

Cut through

Measures the design’s ability to capture attention and stand out.

Consistent

Evaluates the visibility of key brand elements (logo, brand hero, symbols) and color consistency with branding.

Clear

Examines whether the design is understandable, simple, and adequate to audience expectations.

Connect

Measures the design’s ability to evoke emotions and encourage purchase.

Our solutions,
Your benefits

Driving Performance & ROI

Say goodbye to time-consuming, traditional marketing material assessments. 4C rapidly pinpoints the strengths and weaknesses of your visual assets, facilitating precise optimization. Deploying 4C empowers businesses to significantly improve campaign ROI, a critical advantage considering over 50% of POSM campaigns currently fail to deliver positive returns.

Rapid & Flexible Deployment

Experience a straightforward implementation process with 4C, free from complex configurations. Our flexible billing model, adaptable to the volume of materials analyzed, empowers companies to optimize costs and enhance operational efficiency.

Flexibility & Customization

From POSM to e-commerce ads and packaging, 4C effortlessly adapts to your entire marketing spectrum. Its full customization capabilities allow you to precisely tailor the tool to your market or product specifics. Plus, an online license offers immediate access to public models and benchmarks, accelerating your analysis.

Continuous Development & Updates

The 4C application undergoes continuous refinement to proactively adapt to dynamic market demands. Its algorithms are meticulously updated with the latest market data and sales research findings, guaranteeing unparalleled evaluation precision and highly effective sales optimization.

See how it works

Wgraj grafikę

Upload your file to the application, which includes modules for evaluating POSM and online advertisements.

Wskaż elementy wizualne

Point out the material’s crucial elements, such as logos, faces, benefits, or calls to action. Their visibility will be assessed based on this input.

Ustaw tło i umieść grafikę

If you wish to change the analysis background, select one from the available catalog or upload your own, then place your creative in the desired location. You can also conduct the analysis using a pre-existing image.