Protect traffic quality and effectively optimize advertising campaigns

Detect and eliminate fraudulent traffic in real-time.
Boost your campaign effectiveness and significantly reduce financial losses.

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Advanced Fraud Protection & Malicious Source Blocking

Combatting ad fraud, ABTShield utilizes cutting-edge technology and deep behavioral analytics to expose and block Sophisticated Invalid Traffic (SIVT)—the insidious activity designed to defraud advertisers by impersonating real users and draining budgets.

With unique device IDs, our system meticulously analyzes and segments traffic,
ensuring your campaigns reach only genuine, engaged consumers, thereby maximizing their impact and ROI.

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Our solutions,
Your benefits

Optimized Ad Spend

ABTShield ensures your ad expenditures target genuine, high-quality sources, effectively eliminating wasted spend from fraudulent traffic. Invest solely in valuable traffic and authentic interactions that deliver tangible business value and conversions.

Time saving

Automated analysis and optimization translates into huge time savings. ABTShield can support and even enhance the role of media planners by providing clear data on the quality of traffic from individual sources, enabling them to make more strategic decisions.

Enhanced accuracy: Unique Non-Cookie ID

By leveraging direct TCP/IP stack data, ABTShield provides security-grade technology optimized for the advertising ecosystem. Through unique identification of malicious sources and cutting-edge behavioral profiling, we achieve unparalleled precision in bot detection and remain highly resilient to manipulation.

Seamless Integration & Versatility

ABTShield integration is effortless and requires no advanced technical changes. It cooperates smoothly with most advertising platforms such as GoogleAds, DV360, AdForm, Meta, etc. Our scripts run asynchronously in the background, without impacting page load speed or user experience. The system operates in real-time, returning ad fraud flags to ad platforms and publishers, enabling effective elimination of unwanted traffic.

Driving Campaign Efficiency & ROI

ABTShield delivers beyond detection through proactive elimination of fraudulent traffic, profoundly impacting your key performance indicators and maximizing ROI. Its decision models consider both campaign and business KPIs, specifically targeting fraud source elimination and significant increases in conversions/purchases.

Scalability & Reliability with Server-Side Architecture

Our operator status grants us immediate responsiveness and full command over traffic quality, even at immerse volumes. ABTShield, built on our proprietary server infrastructure, offers unparalleled scalability, eliminates any load on end-user devices, and mitigates all risks associated with potential impact on client or publisher websites/applications.

Transparency & Trust

Moving beyond “black box” approaches, we offer complete visibility into your results, detailing why traffic is classified as invalid across more than 60 behavioral and configuration metrics. Our credibility is further solidified by numerous industry accreditations, including IAB, Google Partner status, and ISO certifications. For years, ABTShield has been the trusted protection for campaigns of market-leading brands.

Transparent Business Model

We do not differentiate pricing based on the source or reason for ad fraud detection—whether it’s click fraud, lead fraud, or other methods, our approach remains uniform and transparent. By choosing ABTShield, you are billed based on actual ad traffic, gaining access to a dedicated dashboard and support from the ABTShield team.

Compatibility
with most
leading platforms

We created ABTShield to ensure its applicability across most leading ad serving platforms.

Thanks to seamless integration, protecting traffic quality and eliminating ad fraud sources in real-time is easier, providing top-quality data regardless of the channel used.

ABTShield: A Continuous Process of Optimization

Connecting ABTShield to a campaign

Integrate ABTShield’s JavaScript code with your website, or use tracking tags/pixels deployable on any advertising platform.

Event Collection

Non-cookie identification and precise tagging of unique devices within your campaign. Monitor any event across various digital touchpoints, including:

Ad impressions,
Clicks,
Landing Page (LP) behaviors, including conversions.

Metadata analysis and threat identification

Data source segmentation.
In-depth behavioral analysis.
Automatic detection of suspicious activities.

Traffic quality summary and ad fraud elimination

Precise information on bot traffic.
Exclusion recommendations.
Automatic elimination of low-value traffic segments, customized to your specific campaign types and ad serving platforms.