theStore2 is a virtual studio for fast prototyping of trade and category management concepts, consumer pretests, advanced analytics and training of sales force.  TheStore2 is a fully VR enabled Retail Lab, allowing to build efficient retail space faster and get a higher ROI from retail space with dedicated, versatile analytics that helps one achieve the best results. Managing information about various layouts of retail space becomes easy thanks to 3D concepts stored in a single database. Category management ideas and promotional displays are presented in an attractive way, clear for the viewer. Thanks to reliable pretests, one can implement changes in the store without taking unnecessary risks Catman strategies can be implemented fast thanks to virtual training, during which fieldwork staff can master practical skills.

Benefits

Build efficient retail space faster

Get a higher ROI on your retail space
with dedicated, versatile analytics
that help you achieve the best results

Managing information about various layouts
of your space becomes easy thanks
to 3D concepts stored in a single database

Category management ideas and promotional
displays are presented in an attractive way,
clear for the viewer

Thanks to reliable pretests, you can implement
changes in the store without taking unnecessary risks

Catman strategies can be implemented fast
thanks to virtual training, during which your
fieldwork staff can master practical skills

When to use theStore2

1. Concept design

(what can we do?)
  • new ideas for category management
  • new promotions
  • new pricing strategies
  • new channels
  • new products

2. Demand Planning

(where/ when should we do it?)
  • distribution and sales plans of products
  • distribution and sales plans of trade campaigns
  • investments vs. ROI

3. Execution
 

(how we can do it?)
  • sales representative training
  • building standards and guidelines
  • knowledge transfer

4. Logistics + Tracking

(let's do it!)
  • targeting clients and consumers
  • POSM placement
  • product distribution

5. Feedback and reporting

(how we did it?)
  • evaluating results
  • KPI
  • learning
  • improvement