Pricing Strategy Platform is a tool adapted to the needs of revenue management allowing for reliable identification of results of pricing decisions and promotional activities in sales data. Pricing Strategy Platform will let you forecast the effects of pricing and promotions ahead of the competition’s actions and identify the best pricing strategy.

Benefits

Fast verification of hypotheses related
to the direction of promotional activities
and pricing decisions

Reliable identification of results of pricing decisions
and promotional activities over a period of time

Forecasting the effects of pricing
and promotions ahead of the competition’s actions

A tool adapted to the needs of revenue
management, trade marketing and marketing

When to use Pricing Strategy Platform

1. Concept design

(what can we do?)
  • new ideas for category management
  • new promotions
  • new pricing strategies
  • new channels
  • new products

2. Demand Planning

(where/ when should we do it?)
  • distribution and sales plans of products
  • distribution and sales plans of trade campaigns
  • investments vs. ROI

3. Execution
 

(how we can do it?)
  • sales representative training
  • building standards and guidelines
  • knowledge transfer

4. Logistics + Tracking

(let's do it!)
  • targeting clients and consumers
  • POSM placement
  • product distribution

5. Feedback and reporting

(how we did it?)
  • evaluating results
  • KPI
  • learning
  • improvement