Observer is a research and analytics solution that allows to fully understand how shoppers navigate the store, the aisles, shelf and make purchase decisions, powered by movement tracking and eye tracking. Identify location with the biggest product placement potential. Find the best touch-points for in-store communication. Evaluate the effectiveness of communication and promotion activities. Impact of factors which support the rotation on the shelf, such as promotions or other POSM communications.

Benefits

Identify locations with the largest product
placement potential in terms of purchase
mission/volume-generating bargains

Find the best touch-points
for in-store communication

Plan the best space arrangements
for specific product categories

Evaluate the effectiveness of communication
and promotion activities

Product choice factors and their
importance (decision tree)

Locations on the shelf worth of investments

Elements of optimum planogram configuration
(sectors, facings, neighborhood, categories)

Impact of factors which support the rotation on the shelf, such as promotions or other POSM communications

When to use Observer

1. Concept design

(what can we do?)
  • new ideas for category management
  • new promotions
  • new pricing strategies
  • new channels
  • new products

2. Demand Planning

(where/ when should we do it?)
  • distribution and sales plans of products
  • distribution and sales plans of trade campaigns
  • investments vs. ROI

3. Execution
 

(how we can do it?)
  • sales representative training
  • building standards and guidelines
  • knowledge transfer

4. Logistics + Tracking

(let's do it!)
  • targeting clients and consumers
  • POSM placement
  • product distribution

5. Feedback and reporting

(how we did it?)
  • evaluating results
  • KPI
  • learning
  • improvement