Case Studies



  • Optimization of category management

  • Space planning for new SKUs




  • Optimization of planograms and navigation design

  • Pricing

  • Salesforce training




  • Creation of layouts for oral care products

  • Navigation planning




  • Tests of implemented in-store communication and new product layout in the retail space




  • Development of Trade Standards for various categories

  • Training for fieldwork staff




  • Assessment of the planogram’s impact on sales

  • Assessment of price elasticity of variants of products




  • Evaluation of planograms, new secondary placements and new product formats




  • Line extension prospects

  • Determining/forecasting impact on sales due to changes in the portfolio




  • Recommendations on packaging layout and implementation strategy

  • Detailed evaluation of new packaging, taking into account the shopping basket and consumers’ profiles




  • Portfolio management/streamlining

  • Positioning of new SKUs




  • Development of trade standards

  • Training for fieldwork staff




  • Shop-in-shop concepts

  • Optimization of navigation




  • Evaluation of new packaging and packaging communication




  • Category management strategy, new product formats in 4 European countries




  • Relocation of selected SKUs, enhancement of in-store communication

  • Assessment of communication significance in selected in-store media




  • Assessment of in-store activities - exposure, positioning vs. category, POS, shelf hangers, pricing




  • Tests: unification of business lines from related categories

  • Forecasts of sales impact in Modern Trade and Traditional Trade




  • Line extension prospects

  • Determining/forecasting impact on sales due to changes in the portfolio