Edge NPD offers SaaS services with state-of-the-art software tools to help you

plan and prototype new activities
in retail space (category management)

pretest ideas and check the sales
potential of new trade activities

forecast sales results of promotional
plans before rolling them out

evaluate ROI from trade campaigns
(e.g. display-related) before full-scale investment

plan your distribution and consumer
proposition and tailor it to the local demand

prepare materials and knowledge
for an effective execution

Skills and USP

Our full-stack model allows clients to outsource the entire process necessary to manage the category efficiently – from market research, through analytics, to tool delivery and implementation. Edge NPD combines state-of-the-art technology and analytics with retail, trade, and category management know-how backed up with tools such as proprietary software (retail space planning, price forecasts, GEO analyses). Edge NPD offers reliable and affordable data collection thanks to IoT technologies. Our team can translate sophisticated analyses into actionable training solutions

Business Analytics

Machine Learning

Pricing

Shopper Insights

Trade Marketing

Data Visualization

Modelling

IoT Development

Category Management

With Edge NPD you can


plan better




make decisions driven
by data analytics



relate to customer insights




learn faster




optimize




save time




reduce the workload




increase ROI



Want us to call you back?

Our tools and when to use them

theStore2 is a virtual studio for fast prototyping of trade and category management concepts, consumer pretests, advanced analytics and training of sales force. TheStore2 is a fully VR enabled Retail Lab, allowing to build efficient retail space faster and get a higher ROI from retail space with dedicated, versatile analytics that helps one achieve the best results. Managing information about various layouts of retail space becomes easy thanks to 3D concepts stored in a single database. Category management ideas and promotional displays are presented in an attractive way, clear for the viewer. Thanks to reliable pretests, one can implement changes in the store without taking unnecessary risks Catman strategies can be implemented fast thanks to virtual training, during which fieldwork staff can master practical skills.
Observer is a research and analytics solution that allows to fully understand how shoppers navigate the store, the aisles, shelf and make purchase decisions, powered by movement tracking and eye tracking. Identify location with the biggest product placement potential. Find the best touch-points for in-store communication. Evaluate the effectiveness of communication and promotion activities. Impact of factors which support the rotation on the shelf, such as promotions or other POSM communications.
Pricing Strategy Platform is a tool adapted to the needs of revenue management allowing for reliable identification of results of pricing decisions and promotional activities in sales data. Pricing Strategy Platform will let you forecast the effects of pricing and promotions ahead of the competition’s actions and identify the best pricing strategy.
Edge IoT is an Internet of Things hardware and software solution. It collects and processes data from POSs in real time allowing you to assess the results of promotions and pretest promotional activities. Edge IoT measures KPIs, taking into account the entire purchasing funnel, including traffic, consumer interest, and product turnover. It also monitors operational elements related to sales (such as the distribution of secondary placements).
Geo System is a solution that leverages geo-location to help adapt trade activities to the specific demand in a local store. It can also determine the profitability of potential POS locations
AllCNet is a “Super cookie” technology that is unparalleled in detecting and tagging online users. It gives your e-commerce solutions a boost without the downsides of traditional “cookie” solutions. AllCNet offers full ownership of the unified user base, reduced cost of user base acquisition for the purpose of campaigns and targeting and long-lasting information about users.

1. Concept design

(what can we do?)
  • new ideas for category management
  • new promotions
  • new pricing strategies
  • new channels
  • new products

2. Demand Planning

(where/ when should we do it?)
  • distribution and sales plans of products
  • distribution and sales plans of trade campaigns
  • investments vs. ROI

3. Execution
 

(how we can do it?)
  • sales representative training
  • building standards and guidelines
  • knowledge transfer

4. Logistics + Tracking

(let's do it!)
  • targeting clients and consumers
  • POSM placement
  • product distribution

5. Feedback and reporting

(how we did it?)
  • evaluating results
  • KPI
  • learning
  • improvement
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

Top-tier clients

And what do our clients say?

Partners